Creator Partnership ProgrammeHelp your audience get the answers they're already asking you for.
No sales calls.
No mortgage knowledge required.
No additional content requirements.
Partner with a fully regulated mortgage business and turn the trust you've built into real outcomes for your followers.
Section 1
Why it works.
Your audience already trusts you. Every day creators receive questions like these:
- "How did you afford it?"
- "Can we do the same?"
- "Could we move abroad?"
- "Could we renovate our home?"
- "Could we buy a property like that?"
- "Could we release equity?"
Most creators can't answer those questions.
We can. The audience already exists. The questions already exist. This isn't about creating demand — it's about helping people already looking for answers.
- No extra posting requirements.
- No pressure.
- No sales targets.
Simply share your link whenever somebody asks a question you can't answer yourself.
Section 2
How the partnership works.
Simple, transparent and built around your audience — not the other way around.
01
Apply
Tell us about you and your audience. We review every application personally.
02
Share
Once approved, share your personal link whenever a follower asks a property or mortgage question.
03
We handle the rest
Our advisers take over — advice, compliance, paperwork and ongoing support, all done for you.
- Expert advice delivered to your audience by qualified advisers
- Full compliance and regulatory cover handled for you
- A meaningful, transparent reward for every client you introduce
- No sales calls, scripts or mortgage knowledge required
- No extra posting, content quotas or pressure
- Ongoing support for every person you refer
Section 3
Why Armfield Financial.
Whether your audience generates a handful of enquiries or hundreds, the infrastructure already exists to support them.
- FCA-regulated mortgage advice
- Partnered with HLP — one of the UK's largest mortgage networks
- Nationwide adviser force
- Full compliance infrastructure
- Dedicated referral technology
- Capacity to support 5 enquiries or 500
Your reputation matters. That's why every referral receives professional advice and ongoing support throughout the journey.
Section 4
Support to help you grow.
Not sure what to post?
Approved creators get access to resources designed to help. You don't need to create additional content — but if you want to maximise results, the tools are there.
- Reel ideas
- Story ideas
- Content examples
- Audience engagement strategies
- Question prompts
- Call-to-action examples
- Best performing creator campaigns
You've already done the hard part.
You've built the audience. Now let us help you serve them — and reward you meaningfully for doing it.
Join the Creator Partnership Programme · Takes less than 2 minutes
- Your category
- 2Tell us about you
- 3Apply
Bespoke for Creator / Influencer
Tell us about your audience
Travel, lifestyle, relocation or family creators with an engaged audience.
Affiliates do not provide mortgage advice. Any regulated mortgage advice is provided separately by qualified advisers following a full assessment of a client's circumstances.